Working in a restaurant, bar or coffee shop cafe can often be exhausting. The hours are long, the pay isn’t always great, the customers can be rude and they don’t often appreciate your hard work.

It is often exhausting to work in a restaurant, bar or coffee shop cafe. The pay isn’t always great though the working hours are long. In addition, the customers can be rude and they don’t often appreciate your hard work.

That was what Austin Simms expererienced when working at his coffee shop. The level of rudeness displayed by impolite customers became too much. So he decided to give his customers a lesson in manners — by putting up a sign outside his cafe.

Now, his clever trick to get customers to be more friendly has captured worldwide attention.

Austin’s solution was simple: the politer the customer, the less they pay for coffee. The sign outside the cafe says:

“Small Coffee”
$5

“Small Coffee, please.”
$3

“Hello, one small coffee, please.”
$1.75

The coffee shop’s new prices remind customers that the baristas behind the counter are human beings with feelings.

“I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” Simms said.

It only took a day before Austin’s new prices became world news — with journalists and photographers flocking to the cafe.

Austin never expected his new prices to attract such widespread attention — he just wanted his customers to be a little nicer.