PepsiCo, in response to last year’s Black Lives Matter protests, decided to replace the “racist” Aunt Jemima name for its pancake mix and syrup brand. They have now revealed the new name: Pearl Milling Company. The new packaging, resembling the previous design, will be seen in stores in June 2021, without the iconic character image.
Pearl Milling Company pays homage to the 1888-founded company in St. Joseph, Missouri, that originally created the pancake mix and later adopted the Aunt Jemima name. Critics argue the new name lacks appeal, with some comparing it to a “gravel mining company.”
While the change has faced resistance, many believe it was long overdue. The Aunt Jemima brand had a history steeped in racial stereotypes, despite efforts to revise its image over the years.
James O’Rourke, a professor at the University of Notre Dame’s Mendoza College of Business, noted that the brand’s reputation, built on a racial stereotype, was widely seen as offensive. The change reflects a broader
Related Posts
A mom’s bikini on the beach is causing a stir
Why Tammy Hembrow’s Bikini Photos Are Sparking Conversations Tammy Hembrow, a fitness influencer, entrepreneur, and mother of three, has built a reputation as a powerhouse in the…
Chefs Genius Trick for Effortlessly
Ingredients: •Fresh eggs (as many as you need) •Water •Ice, Instructions: Boiling the Eggs: •Place the eggs in a single layer at the bottom of a pot….
Seeing a Wire Tied Around a Car Door Handle: What It Could Mean
A TikToker named Shannon recently noticed a piece of ribbon-like string tied around car door handles in a parking lot. She saw it on multiple vehicles, which…
If You Find This in Your Underwear, Here’s What It Means
Sometimes life surprises you in the most unexpected ways, and not always in ways you want. Imagine this: you’re going about your day when you notice something…
17 Times People Were Overconfident in Their Answers But Couldn’t Have Been More Wrong
Overconfidence can lead to some pretty amusing moments, especially when people confidently share incorrect answers. Today, we have compiled 17 such instances where people’s overconfidence led to…
Erase Nail Fungus Naturally: Discover the Power of Garlic
Garlic isn’t just for adding flavor to your favorite dishes; it also contains allicin, a compound that has remarkable antifungal and antibacterial properties. This makes it an…