Most people find it annoying when ads start popping up while they watch their favorite film or series. The truth is that commercials can be boring, but there are also those that turn iconic. I am sure that everyone is looking forward to the commercials Coca-Cola does before New Year each year as they announce the festivities and boost the holiday spirit.
Another commercial that reached incredible popularity and a cult status is “The Caveman” by Geico which was first released back in 2004. It features a caveman and the aim is to sell car insurance. The company was reported to have spent around $600 million on advertising and commercials in 2006, but “The Caveman” became so popular that the money likely paid off. The agency behind this masterpiece was The Martin Agency, which handled Geico’s advertising for years. As per The New York Times, the agency’s goal has always been to “wrap easy-way-to-save-money pitch in humor on the theory that laugher is almost as universal as lack of interest in car insurance.”
The creative director, Steve Bassett, said they knew the commercial would be a success but they never expected it to get widespread to that extent.
The man behind the character of the caveman is actor and producer John Lehr. Of course, his dirty look and greasy hair, along with his creased forehead and Neanderthalish looks were a result of heavy make up. In reality, Lehr is a very handsome man and a father of two.
His career in the industry had begun before this commercial took place and it all started when Lehr, who worked as a teacher at Kilmer Elementary School in Rogers Park, Chicago, Illinois, decided to do improv shows during the night. During one such performance, he was spotted by a FOX scout who offered him a holding deal with NBC for $15,000.
This was like a dream come true as it opened the doors to Hollywood for Lehr. Among the rest, he appeared in one episode of the legendary television show Friends in 1996, and starred in 22 episodes of the show Jesse alongside Christina Applegate, with whom he later reunited for the rom-com The Sweetest Thing.
